Through water purification, the Swedish company Hydria Water AB contributes to circularity and is part of the sustainable society. Short-term and long-term goals are the sustainable key to success according to Hydria Waters CEO, Robert Bjursten, but the ambitions should also be feasible and measurable while backed up with green investments.
Every day, Hydria Water’s products purifies millions of cubic meters of water worldwide and offers efficient solutions that meet the strict requirements and needs of waterworks, wastewater-treatment plants and processing industries. With its products, the company is by definition part of a circular cycle. However, the ambitions do not end there. As part of its sustainability plan, Hydra Water merged earlier in 2022 with two other strong players within wastewater equipment, namely VA Teknik Sweden and Mellegård & Naij. With all resources under the same roof, this means a common entry to the entire product range for all business partners.
''Our products make a definite difference but we also realized that we could further reduce costs and emissions by merging our three divisions. This allows us to make a joint effort in working towards the same sustainable goals and avoid lead times and emissions between the units by combining them. Incorporating our divisions also led to easier justification of a solar cell investment that will partly power our production'', says Robert.
Sustainability is our generation’s big mission
Sustainability has been on the agenda for a long time but with a distorted focus and without enough action. Hydria Water wants to change that.
''Working towards a sustainable future eventually boils down to identifying mutually beneficial relationships while creating competitive products and services. There is an essential value in working sustainably and being able to showcase that through real action'' .
Great responsibility on suppliers
Hydria Water realize its responsibility in creating a sustainable future and thorough consideration and continuous investigations through the whole value chain is a major part of that. Therefore, supplier assessments are systematic, where several criteria are required for cooperation.
''Our sustainability work is based 60% on our own production, 20% on suppliers and 20% on the life cycle of our products. Working with the right suppliers is a major task, which is why we always look one step forward and one step backwards when purchasing material. Damstahl meets all our criteria and has been a reliable partner from the start'' .
The importance of concrete goals
Sustainability is more relevant than ever and more companies need to adjust to avoid further consequences of climate change. Robert has a tip for the companies that want to work towards greener values.
''I see many organizations today setting unrealistic goals. Goals are important, but they need to be communicated internally, be realistic, measurable and followed up in real action. It may be an investment at first, but there are great benefits to be gained, partly for the environment but also financially'' .