Digital marketer B2B
Damstahl is experiencing strong growth and we are now looking for a B2B digital marketer for our global marketing team. The role involves group-wide work to implement Damstahl's marketing plan with the aim of supporting our Sales team and to generate new business. The role is located in Langenfeld and reports to the Group Marketing Manager, located in Sweden.
About the position
In the role of digital marketer, your overall mission will be to create, publish, distribute, follow-up, analyze and optimize innovative and groundbreaking communication that attracts both new and previous customers. You are passionate about our mission “On your side” where set the customer in the center of everything we do. You get energized by converting opportunities to increase organic visibility and traffic as well as sales.
The role is both operational and tactical, meaning that you should be able to plan, prioritize, implement, and follow up on various activities. We mainly work in digital channels and based on our marketing plan, you create target group-adapted and smart communication solutions. This involves, for example, writing and producing relevant content (text, image, and video), actively working with our social channels, and our Content Marketing.
You will work in a team with colleagues in Sweden and Denmark to share experience and knowledge throughout the entire group. The position will involve some travel, mainly within Germany, but also to our offices in Denmark and Sweden when needed.
Your background and experience
- A degree in marketing, communications, journalism, or a related field.
- A minimum of 3 years’ experience of marketing.
- Previous experience from B2B marketing.
- Excellent writing and editing skills, with strong attention to detail.
- In-depth understanding of content marketing, SEO best practices, and digital marketing trends, where artificial intelligence (AI) will be an important area.
- Proficiency in using content management systems, analytics tools and AI.
- Familiarity with social media platforms and experience managing and optimizing social media accounts.
- Strong organizational and project management skills, with the ability to meet deadlines.
- Creative mindset and the ability to think strategically about content creation and distribution.
- Ability to interpret data and make data-driven decisions to optimize content performance.
- Ability to work both independently and collaboratively.
- Strong stakeholder engagement and management skills.
- Excellent written and verbal communication skills in German and English.
Key Responsibilities include
- Create a wide range of content assets such as website articles, blog posts, reports, white papers, newsletters, interviews, market trends, case studies, and webinars. Sometimes by yourself, sometimes in partnership with external writers and agencies.
- Optimize content for search engines (SEO) and stay up to date with best practices to drive organic traffic and visibility.
- Monitor and analyze content performance using analytics tools, reporting performance against KPI’s and using insights to drive continuous content optimization.
- Coordinate with internal stakeholders, subject-matter experts and external agencies to ensure high-quality content creation.
- Create and improve Marketing Automation processes.
- Participate in the work of adapting the group's global market and communication plan to local market plans for our various sales companies.
- Work with internal communication.
About you
To succeed in this role, self-motivation and independent work are required, combined with a good ability to build and maintain relationships within Damstahl. You will alternate between operational and tactical work and are meticulous with details and follow-up. In addition, you have great business understanding and the ability to turn ideas into action. As a person, you are goal-oriented, collaborative, and curious about building something new.
Your team
Your reporting manager, Martin Hed, will give you ample opportunities to take responsibility and develop in your role. For him, it's important to find what his employees are passionate about and provide opportunities to explore those areas.
In your role, you will collaborate closely with your team and other departments while being given the opportunity to be at the forefront in terms of new working methods and tools. This is with the aim of developing content and processes that promotes sales and growth.
What we offer
A challenging workday with many contact surfaces and a high pace in the role of digital marketer, as well as varied work with freedom under responsibility.
For questions about the position
Martin Hed
Group Marketing Manager
+46 736 20 01 91
mhe@damstahl.com
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